| 000 | 00815nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 00005042 | ||
| 008 | 110328s1997 ilua g 000 0 eng d | ||
| 020 |
_a0256160511 : _cTk.1325.00 |
||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a658.848 _219 |
| 100 | 1 | _aJohansson, Johny K. | |
| 245 | 0 | 0 |
_aGlobal marketing : _bforeign entry, local marketing, and global management / _cJohny K. Johansson |
| 250 | _a1st ed. | ||
| 260 |
_aChicago : _bIrwin, _c1997. |
||
| 300 |
_axix, 716 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes index and bibliographical references | ||
| 520 | 0 | _aBusiness | |
| 556 | _a1999-06-24 | ||
| 650 | 1 | 7 |
_aExports _2Spines |
| 650 | 1 | 7 |
_aMarketing _2Spines |
| 650 | 1 | 7 |
_aManagement _2Spines |
| 650 | 1 | 7 |
_aInternational markets _2Spines |
| 999 |
_c6857 _d6857 |
||
| 526 | _bib | ||