| 000 | 00759nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 00005270 | ||
| 008 | 110328s1996 nyua g 000 0 eng d | ||
| 020 | _a0256139903 | ||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a658.8 _219 |
| 100 | 1 | _aPerreault, William D. Jr. | |
| 245 | 0 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Jr. Perreault, E. Jerome McCarthy |
| 250 | _a12th ed. | ||
| 260 |
_aNew York : _bIrwin\McGraw-Hill, _c1996. |
||
| 300 |
_axxvi, 829 + v.p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes index and bibliographical references | ||
| 520 | 0 | _aBusiness | |
| 556 | _a1999-08-12 | ||
| 650 | 1 | 7 |
_aMarketing management _2Spines |
| 700 | 1 | _aMcCarthy, E. Jerome | |
| 999 |
_c7084 _d7084 |
||
| 526 | _bgm | ||