| 000 | 00718nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 00006080 | ||
| 008 | 110328s1996 nyua g 000 0 eng d | ||
| 020 |
_a007049097X : _c _15.95 |
||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a658.8 _219 |
| 100 | 1 | _aGuiltinan, Joseph P., etal. | |
| 245 | 0 | 0 |
_aMarketing Management : _bstrategies and programs / _cJoseph P. Guiltinan |
| 250 | _a6th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Companies, Inc., _c1996. |
||
| 300 |
_axvi, 463 p. : _bill. ; _c23.2 cm. |
||
| 504 | _aIncludes index | ||
| 520 | 0 | _aBusiness | |
| 556 | _a2000-06-05 | ||
| 650 | 1 | 7 |
_aMarketing Management _2Spines |
| 650 | 1 | 7 |
_aMarketing _2Spines |
| 999 |
_c7894 _d7894 |
||
| 526 | _bib | ||