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Fundamental of advertising research /

Fletcher; Alan D

Fundamental of advertising research / Fletcher, Thomas A Bowers - 3rd ed. - Belmont, California : Wadsworth Publishing Company, 1988. - xiii, 322 p. : ill.

Includes bibliographical references.

Business

1993-08-09

ISBN: 0534084540

Subjects--Topical Terms:
Publicity
Research

Subjects--Index Terms: Advertising

Dewey Class. No.: 659.1072

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