Fundamental of advertising research / (Record no. 10095)

MARC details
000 -LEADER
fixed length control field 00750nam a2200253 a 4500
001 - CONTROL NUMBER
control field 00000226
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s1988 a g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0534084540
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1072
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fletcher; Alan D
245 00 - TITLE STATEMENT
Title Fundamental of advertising research /
Statement of responsibility, etc Fletcher, Thomas A Bowers
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Belmont, California :
Name of publisher, distributor, etc Wadsworth Publishing Company,
Date of publication, distribution, etc 1988.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 322 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
520 0# - SUMMARY, ETC.
Summary, etc Business
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 1993-08-09
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Publicity
Source of heading or term Spines
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Research
Source of heading or term Spines
653 00 - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bowers, Thomas A
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Copy number Price effective from Koha item type
Withdrawn   Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 14/09/1992 Gift / Donation 659.1072 F612f 000052 18/05/2011 1 14/09/1992 Books