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Advertising principles and problems /

Dirksen, Charles J.

Advertising principles and problems / Charles J. Dirksen, Arthur Kroeger - 4th ed. - Homewood, Illinois : Ricard D. Irwin, 1973. - xiii, 655 p. : ill. ; 23.5 cm.

Bibliography : p.637-640

Business

1994-08-11

ISBN: 0256014027

Subjects--Topical Terms:
Publicity

Dewey Class. No.: 659.1

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