Advertising principles and problems / (Record no. 10885)

MARC details
000 -LEADER
fixed length control field 00683nam a2200229 a 4500
001 - CONTROL NUMBER
control field 00001016
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s1973 ilua g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0256014027
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dirksen, Charles J.
245 00 - TITLE STATEMENT
Title Advertising principles and problems /
Statement of responsibility, etc Charles J. Dirksen, Arthur Kroeger
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Homewood, Illinois :
Name of publisher, distributor, etc Ricard D. Irwin,
Date of publication, distribution, etc 1973.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 655 p. :
Other physical details ill. ;
Dimensions 23.5 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliography : p.637-640
520 0# - SUMMARY, ETC.
Summary, etc Business
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 1994-08-11
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Publicity
Source of heading or term Spines
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kroeger, Arthur
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011 2 659.1 D599a 001483 15/04/2015 03/09/2014 1 18/05/2011 Books