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Basic marketing : a global-management approach /

McCarthy, E. Jerome

Basic marketing : a global-management approach / E. Jerome McCarthy, William D. Perreault Jr. - 11th ed. - Homewood, IL : Irwin, 1993. - xxii, 763, (30) p. : ill. ; 26 cm. - The Irwin series in marketing ; . . - The Irwin series in marketing; . .

Bibliography : p. 723-760

Business

1997-07-23

ISBN: 025610509X

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8

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