Basic marketing : (Record no. 11578)

MARC details
000 -LEADER
fixed length control field 00827nam a2200265 a 4500
001 - CONTROL NUMBER
control field 00003368
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s1993 ilua g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 025610509X
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
245 00 - TITLE STATEMENT
Title Basic marketing :
Remainder of title a global-management approach /
Statement of responsibility, etc E. Jerome McCarthy, William D. Perreault Jr.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Homewood, IL :
Name of publisher, distributor, etc Irwin,
Date of publication, distribution, etc 1993.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 763, (30) p. :
Other physical details ill. ;
Dimensions 26 cm.
490 1# - SERIES STATEMENT
Series statement The Irwin series in marketing ;
Volume number/sequential designation .
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliography : p. 723-760
520 0# - SUMMARY, ETC.
Summary, etc Business
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 1997-07-23
526 ## - STUDY PROGRAM INFORMATION NOTE
Department General Management
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Source of heading or term Spines
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Perreault Jr., William D.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title The Irwin series in marketing;
Volume number/sequential designation .
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011   658.8 M123b 004953 18/05/2011 2 18/05/2011 Books
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011   658.8 M123b 004955 18/05/2011 4 18/05/2011 Books
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011   658.8 M123b 004956 18/05/2011 5 18/05/2011 Books
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011   658.8 M123b 004957 18/05/2011 6 18/05/2011 Books
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011   658.8 M123b 004958 18/05/2011 7 18/05/2011 Books
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011   658.8 M123b 005637 18/05/2011 8 18/05/2011 Books
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011   658.8 M123b 005638 18/05/2011 9 18/05/2011 Books