Normal view MARC view ISBD view

Contemporary advertising /

Bovee, Courtland L.

Contemporary advertising / Courtland L. Bovee, William F. Arens - 1st ed. - Homewood, IL : IRWIN, 1992. - xxxi, 718, (58) p. : ill. ; 28.5 cm. - The Irwin series in marketing . - The Irwin series in marketing .

Bibliography : p. 12 p.

Business

1994-12-10

ISBN: 025609196X

Subjects--Topical Terms:
Propagonda

Subjects--Index Terms: Advertising

Dewey Class. No.: 659.1

Print
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)