Contemporary advertising / (Record no. 12262)

MARC details
000 -LEADER
fixed length control field 00806nam a2200277 a 4500
001 - CONTROL NUMBER
control field 00001258
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s1992 ilua g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 025609196X
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bovee, Courtland L.
245 00 - TITLE STATEMENT
Title Contemporary advertising /
Statement of responsibility, etc Courtland L. Bovee, William F. Arens
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Homewood, IL :
Name of publisher, distributor, etc IRWIN,
Date of publication, distribution, etc 1992.
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 718, (58) p. :
Other physical details ill. ;
Dimensions 28.5 cm.
490 1# - SERIES STATEMENT
Series statement The Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliography : p. 12 p.
520 0# - SUMMARY, ETC.
Summary, etc Business
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 1994-12-10
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Marketing
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Propagonda
Source of heading or term Spines
653 00 - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Arens, William F.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title The Irwin series in marketing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) Reserve Shelf 21/04/2011   659.1 B783c 001764 18/05/2011 1 18/05/2011 Books