Global marketing : contemporary theory, practice, and cases /
Alon, Ilan.
Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli. - New York : McGraw-Hill/Irwin, c2013. - xxi, 602 p. : ill., maps ; 26 cm.
Includes bibliographical references and indexes.
9780078029271 (pbk. : alk. paper) 0078029279 (pbk. : alk. paper)
Export marketing.
Export marketing--Case studies.
658.84
Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli. - New York : McGraw-Hill/Irwin, c2013. - xxi, 602 p. : ill., maps ; 26 cm.
Includes bibliographical references and indexes.
9780078029271 (pbk. : alk. paper) 0078029279 (pbk. : alk. paper)
Export marketing.
Export marketing--Case studies.
658.84