Global marketing : (Record no. 17519)

MARC details
000 -LEADER
fixed length control field 00810nam a2200241 a 4500
001 - CONTROL NUMBER
control field 17516
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230823095438.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160405s2013 nyuab b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780078029271 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0078029279 (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Alon, Ilan.
245 10 - TITLE STATEMENT
Title Global marketing :
Remainder of title contemporary theory, practice, and cases /
Statement of responsibility, etc Ilan Alon, Eugene Jaffe, with Donata Vianelli.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 602 p. :
Other physical details ill., maps ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Global Studies and Governance
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jaffe, Eugene D.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Vianelli, Donata.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) Reference Stacks 17/04/2016   658.84 A4541g 2013 024364 17/04/2016 014 17/04/2016 Books