Consumer behavior : building marketing strategy /
Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Amit Mookerjee. - 11th ed. - New Delhi : Tata McGraw-Hill Education Private Limited, c2010. - xi, 866 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.).
Includes bibliographical references and index.
978-0-07-068216-0
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
658.83420973
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Amit Mookerjee. - 11th ed. - New Delhi : Tata McGraw-Hill Education Private Limited, c2010. - xi, 866 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.).
Includes bibliographical references and index.
978-0-07-068216-0
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
658.83420973