Consumer behavior : (Record no. 17851)

MARC details
000 -LEADER
fixed length control field 00949nam a2200277 a 4500
001 - CONTROL NUMBER
control field 17895
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhIUB
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230823095100.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170403s2010 ii b 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability 978-0-07-068216-0
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83420973
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.
245 10 - TITLE STATEMENT
Title Consumer behavior :
Remainder of title building marketing strategy /
Statement of responsibility, etc Del I. Hawkins, David L. Mothersbaugh, Amit Mookerjee.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Tata McGraw-Hill Education Private Limited,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 866 p. :
Other physical details ill. ;
Dimensions 27 cm. + 1 CD-ROM (4 3/4 in.).
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Marketing
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Geographic subdivision United States.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market surveys
Geographic subdivision United States.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Geographic subdivision United States
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mothersbaugh, David L.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mookerjee, Amit.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Uniform Resource Identifier
    Dewey Decimal Classification   Not For Loan Reference Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) Reference Stacks 03/04/2017   658.83420973 H3931c 2010 024861 03/04/2017 01 03/04/2017 Books  
    Dewey Decimal Classification       Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) Book CD/DVD Shelf 10/04/2017   658.83420973H3931c CD01061 10/04/2017   10/04/2017 Book's CD/DVD 1