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Social Communication in Advertising : consumption in the mediated marketplace /

Leiss,William [et. al.]

Social Communication in Advertising : consumption in the mediated marketplace / Leiss,William [et. al.] - 3rd ed.. - New York : Routledge, 2005. - x, 683p.

Communication

2010-04-19

ISBN: 0415966760 : Tk3500.00

Subjects--Topical Terms:
Advertising
Social communication
Media

Dewey Class. No.: 659.1042

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