Social Communication in Advertising : (Record no. 1817)

MARC details
000 -LEADER
fixed length control field 00722nam a2200241 a 4500
001 - CONTROL NUMBER
control field 00012666
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s2005 nyua g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0415966760 :
Terms of availability Tk3500.00
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1042
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Leiss,William [et. al.]
245 00 - TITLE STATEMENT
Title Social Communication in Advertising :
Remainder of title consumption in the mediated marketplace /
Statement of responsibility, etc Leiss,William [et. al.]
250 ## - EDITION STATEMENT
Edition statement 3rd ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2005.
300 ## - PHYSICAL DESCRIPTION
Extent x, 683p.
520 0# - SUMMARY, ETC.
Summary, etc Communication
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 2010-04-19
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Media and Communication
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social communication
Source of heading or term Spines
650 27 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Media
Source of heading or term Spines
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011   0.00   659.1042 S678 019026 11/05/2011 1 11/05/2011 Books