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Pricing and profitability management : a practical guide for business leaders / Julie M. Meehan [and others]. - Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), ©2011. - 1 online resource (xv, 310 pages) : illustrations

Includes bibliographical references and index.

Introduction to Pricing and Profitability Management -- Conducting a Pricing and Profitability Diagnostic -- Developing an Effective Pricing Strategy -- Price Execution -- Advanced Analytics and Price Setting -- Achieving Effective Organizational Alignment and Governance -- Pricing Technology and Data Management -- Integrating Tax and Regulatory Policies with the Pricing Strategy -- Pricing as a Sustainable Competitive Advantage -- What Is Value and Why Is It So Difficult to Measure?

A comprehensive reference for any professional to understand the capabilities and competencies required for effective Pricing and Profitability Management. It describes each of the six competencies (Pricing Strategy, Price Execution, Advanced Analytics and Optimization, Organizational Alignment and Governance, Pricing Technology and Data Management, and Tax and Regulatory Effectiveness) in detail, and addresses how an integrated approach to Pricing improvement will build a sustainable, competitive advantage for any organization. Julie Meehan is a Senior Manager in Deloitte's Pricing & Profitab.



ISBN: 9781119199564 1119199565 9780470827048 0470827041 1283175096 9781283175098 0470827033 9780470827031 047082705X 9780470827055

Standard No.: 9786613175090

Source: CL0500000127 Safari Books Online

Nat. Bib. Agency Control No.: 015566275 Uk

Subjects--Topical Terms:
Pricing.
Profit.
Marketing--Decision making.
Marketing--Management.
Pricing.
Professional corporations--Prices.
Profit.
BUSINESS & ECONOMICS--Sales & Selling--Management.
Pricing.
Profit.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5416.5 / .P75 2011eb

Dewey Class. No.: 658.816