Social media marketing /
Tuten, Tracy L., 1967-
Social media marketing / Tracy L. Tuten & Michael R. Solomon. - 2nd edition. - xiv, 332 pages : illustrations (some color) ; 24 cm
Includes bibliographical references and index.
Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.
9789351509240
Social media--Economic aspects.
Online social networks--Economic aspects.
Internet marketing.
Social media marketing / Tracy L. Tuten & Michael R. Solomon. - 2nd edition. - xiv, 332 pages : illustrations (some color) ; 24 cm
Includes bibliographical references and index.
Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.
9789351509240
Social media--Economic aspects.
Online social networks--Economic aspects.
Internet marketing.