Social media marketing / (Record no. 21907)

MARC details
000 -LEADER
fixed length control field 01320nam a2200289 a 4500
001 - CONTROL NUMBER
control field 21907
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240104130345.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171105t20152015caua b 001 0 eng c
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789351509240
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tuten, Tracy L.,
Dates associated with a name 1967-
Relator term author.
245 10 - TITLE STATEMENT
Title Social media marketing /
Statement of responsibility, etc Tracy L. Tuten & Michael R. Solomon.
250 ## - EDITION STATEMENT
Edition statement 2nd edition.
264 #1 -
-- Los Angeles :
-- Sage,
-- [2015]
264 #4 -
-- ©2015
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 332 pages :
Other physical details illustrations (some color) ;
Dimensions 24 cm
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- unmediated
-- n
-- rdamedia
338 ## -
-- volume
-- nc
-- rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Computer Science and Engineering
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
General subdivision Economic aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online social networks
General subdivision Economic aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Solomon, Michael R.,
Relator term author.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) Reserve Shelf 07/11/2017 790.00   658.872 T966s 2015 025212 07/11/2017 01 07/11/2017 Books