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Advertising and Promotion : an integrated marketing communications perspective /

Belch, George E

Advertising and Promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch - 1st ed. - Boston : McGraw-Hill\Irwin, 2001. - xv,795p. : illus ; 29cm

Business

10\23\03

ISBN: 0072314451

Subjects--Topical Terms:
Publicity
Sale
Marketing
Market forcasting

Dewey Class. No.: 659.1

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