Advertising and Promotion : (Record no. 2245)

MARC details
000 -LEADER
fixed length control field 00786nam a2200265 a 4500
001 - CONTROL NUMBER
control field 00009128
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s2001 maua g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0072314451
040 ## - CATALOGING SOURCE
Original cataloging agency BD-Dh-IUB
Transcribing agency BD-Dh-IUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E
245 00 - TITLE STATEMENT
Title Advertising and Promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc George E Belch, Michael A Belch
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill\Irwin,
Date of publication, distribution, etc 2001.
300 ## - PHYSICAL DESCRIPTION
Extent xv,795p. :
Other physical details illus ;
Dimensions 29cm
520 0# - SUMMARY, ETC.
Summary, etc Business
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 10\23\03
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Marketing
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Publicity
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sale
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market forcasting
Source of heading or term Spines
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011   8 9 659.1 B427a 011809 10/04/2017 04/04/2017 1 16/05/2011 Books
    Dewey Decimal Classification   Not For Loan Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) Reference Stacks 21/04/2011       659.1 B427a 011810 16/05/2011   2 16/05/2011 Books