The marketing imagination /
Levitt, Theodore, 1925-2006.
The marketing imagination / Theodore Levitt. - New, expanded ed. - New York : London : Free Press ; Collier Macmillan, c1986. - xxv, 238 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0029191807 0029190908 (pbk.)
Marketing.
658.8
The marketing imagination / Theodore Levitt. - New, expanded ed. - New York : London : Free Press ; Collier Macmillan, c1986. - xxv, 238 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0029191807 0029190908 (pbk.)
Marketing.
658.8