Normal view MARC view ISBD view

Services Marketing : integrating customer Focus Across the firm /

Zeithaml, Valarie A

Services Marketing : integrating customer Focus Across the firm / Valarie A Zeithaml, Mary Jo Bitner - 3rd ed. - Boston : McGraw Hill\Irwin, 2003. - xx,668p. : illus ; 25cm

Business

01\14\04

ISBN: 0071199144 : TK.1606.50

Subjects--Topical Terms:
Marketing
Services industries

Dewey Class. No.: 658.8

Print
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)