Strategic management and competitive advantage : concepts and cases /

Barney, Jay B.

Strategic management and competitive advantage : concepts and cases / Jay B. Barney, The University of Utah William S. Hesterly, The University of Utah. - 6th edition - xxi, 368 pages : color illustrations ; 27 cm

What Is Strategy and the Strategic Management Process? -- Evaluating a Firm's External Environment -- Evaluating a Firm's Internal Capabilities -- Cost Leadership -- Product Differentiation -- Vertical Integration -- Corporate Diversification -- Organizing to Implement Corporate Diversification -- Strategic Alliances -- Mergers and Acquisitions -- International Strategies.



9780134741147 0134741145


Strategic planning--Case studies.
Business planning--Case studies.
Industrial management--Case studies.
Competition--Case studies.
Business planning.
Competition.
Industrial management.
Strategic planning.


Case studies.

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