What's in a Name? : advertising and the concept of brands /
Jones, John Philip
What's in a Name? : advertising and the concept of brands / John Philip Jones, Jan S Slater - 2nd ed. - New Delhi : Prentice-Hall of India Private Limited, 2003. - xxiii, 308p. : illus ; 23cm
Business
2005\07\20
8120324471 : TK312.00
Publicity
Market Forecasting
Brands
658.827
What's in a Name? : advertising and the concept of brands / John Philip Jones, Jan S Slater - 2nd ed. - New Delhi : Prentice-Hall of India Private Limited, 2003. - xxiii, 308p. : illus ; 23cm
Business
2005\07\20
8120324471 : TK312.00
Publicity
Market Forecasting
Brands
658.827