What's in a Name? : (Record no. 3853)

MARC details
000 -LEADER
fixed length control field 00770nam a2200253 a 4500
001 - CONTROL NUMBER
control field 00010740
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s2003 ii a g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8120324471 :
Terms of availability TK312.00
040 ## - CATALOGING SOURCE
Original cataloging agency BD-Dh-IUB
Transcribing agency BD-Dh-IUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jones, John Philip
245 00 - TITLE STATEMENT
Title What's in a Name? :
Remainder of title advertising and the concept of brands /
Statement of responsibility, etc John Philip Jones, Jan S Slater
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Prentice-Hall of India Private Limited,
Date of publication, distribution, etc 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 308p. :
Other physical details illus ;
Dimensions 23cm
520 0# - SUMMARY, ETC.
Summary, etc Business
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 2005\07\20
526 ## - STUDY PROGRAM INFORMATION NOTE
Department International Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Publicity
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market Forecasting
Source of heading or term Spines
653 00 - INDEX TERM--UNCONTROLLED
Uncontrolled term Brands
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Slater, Jan S
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011   0.00 1 658.827 J77w 016373 17/09/2018 06/05/2018 1 16/05/2011 Books