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Strategic brand communication campaigns /

Schultz, Don E.

Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes - 1st ed. - Illinois : NTC Business Books, 2000. - xxii, 378 p. : ill. ; 24 cm.

Communication

2001-04-16

ISBN: 0844229520 : Tk.742.50

Subjects--Topical Terms:
Communications

Dewey Class. No.: 302.6

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