Strategic brand communication campaigns / (Record no. 4619)

MARC details
000 -LEADER
fixed length control field 00650nam a2200217 a 4500
001 - CONTROL NUMBER
control field 00007115
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s2000 ilua g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0844229520 :
Terms of availability Tk.742.50
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.6
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Schultz, Don E.
245 00 - TITLE STATEMENT
Title Strategic brand communication campaigns /
Statement of responsibility, etc Don E. Schultz, Beth E. Barnes
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Illinois :
Name of publisher, distributor, etc NTC Business Books,
Date of publication, distribution, etc 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 378 p. :
Other physical details ill. ;
Dimensions 24 cm.
520 0# - SUMMARY, ETC.
Summary, etc Communication
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 2001-04-16
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communications
Source of heading or term Spines
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Barnes, Beth E.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011   0.00   302.6 S387s 012573 16/05/2011 1 16/05/2011 Books