Services marketing : integrating customer focus across the firm /
Zeithaml, VallarieA
Services marketing : integrating customer focus across the firm / VallarieA Zeithaml, Mary Jo Bitner - 2nd ed. - NewDelhi : Tata Mcgraw-Hill Publishing Company Limited, 2000. - xxviii, : 620p.ill. ; 25 cm.
Includes Index
Business
2002-01-17
0070435561 : TK.350.00
Marketing
Services industry
658.8
Services marketing : integrating customer focus across the firm / VallarieA Zeithaml, Mary Jo Bitner - 2nd ed. - NewDelhi : Tata Mcgraw-Hill Publishing Company Limited, 2000. - xxviii, : 620p.ill. ; 25 cm.
Includes Index
Business
2002-01-17
0070435561 : TK.350.00
Marketing
Services industry
658.8