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Brand Sense : how to build powerful brands through touch, taste, smell, sight and sound /

Lindstrom, Martin

Brand Sense : how to build powerful brands through touch, taste, smell, sight and sound / Martin Lindstrom - 1st South Asian Edition - New Delhi : Kogan Page India, 2005. - xii, 237p. : illus ; 23cm

Business

2006\07\19

ISBN: 0749445424 : TK633.75

Subjects--Topical Terms:
Enterprises
Marketing

Subjects--Index Terms: Brands

Dewey Class. No.: 658.827

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