Brand Sense : (Record no. 530)

MARC details
000 -LEADER
fixed length control field 00735nam a2200241 a 4500
001 - CONTROL NUMBER
control field 00011376
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s2005 ii a g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0749445424 :
Terms of availability TK633.75
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lindstrom, Martin
245 00 - TITLE STATEMENT
Title Brand Sense :
Remainder of title how to build powerful brands through touch, taste, smell, sight and sound /
Statement of responsibility, etc Martin Lindstrom
250 ## - EDITION STATEMENT
Edition statement 1st South Asian Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Kogan Page India,
Date of publication, distribution, etc 2005.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 237p. :
Other physical details illus ;
Dimensions 23cm
520 0# - SUMMARY, ETC.
Summary, etc Business
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 2006\07\19
526 ## - STUDY PROGRAM INFORMATION NOTE
Department International Business
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Enterprises
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Source of heading or term Spines
653 00 - INDEX TERM--UNCONTROLLED
Uncontrolled term Brands
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011   0.00 2 1 658.827 L752b 017228 21/10/2013 21/09/2013 1 11/05/2011 Books