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Strategic Marketing /

Cravens, David W.,; Piercy, Nigel F.

Strategic Marketing / David W., Cravens - 7th ed. - Boston : McGraw-Hill Irwin, 2003. - xviii,843p. : illus ; 25cm.

Business

01\06\03

ISBN: 0072466650 : TK.1,751.75

Subjects--Topical Terms:
Decision Making
Management
Marketing

Dewey Class. No.: 658.802

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