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Consumer behavior : building marketing strategy /

Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney - 7th ed. - Boston : McGraw-Hill, 1997. - xxv, 760 p. : ill. ; 25 cm.

Includes index

Business

1999-02-15

ISBN: 0256218951 :

Subjects--Topical Terms:
Consumer behavior
Market surveys

Subjects--Geographic Terms:
United States

Dewey Class. No.: 658.83420973

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