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Principles of global marketing /

Keegan, Warren J.

Principles of global marketing / Warren J. Keegan, Mark C. Green - 1st ed. - New Jersey : Prentice Hall, 1997. - xxi, 421 p. : ill. ; 25 cm.

Business

1999-06-24

ISBN: 0137222998 :

Subjects--Topical Terms:
Marketing
Management
Exports
International markets

Subjects--Index Terms: Case studies

Dewey Class. No.: 658.848

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