Principles of global marketing / (Record no. 6852)

MARC details
000 -LEADER
fixed length control field 00791nam a2200277 a 4500
001 - CONTROL NUMBER
control field 00005037
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s1997 njua g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0137222998 :
Terms of availability
-- 0.25
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
245 00 - TITLE STATEMENT
Title Principles of global marketing /
Statement of responsibility, etc Warren J. Keegan, Mark C. Green
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Jersey :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc 1997.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 421 p. :
Other physical details ill. ;
Dimensions 25 cm.
520 0# - SUMMARY, ETC.
Summary, etc Business
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 1999-06-24
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Global Studies and Governance
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Exports
Source of heading or term Spines
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International markets
Source of heading or term Spines
653 00 - INDEX TERM--UNCONTROLLED
Uncontrolled term Case studies
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Green, Mark C.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011 0.00   658.848 K26p 008710 16/05/2011 1 16/05/2011 Books