Global marketing management : cases and readings / edited by Robert D. Buzzell, Quelch, Christopher A. Bartlett
Material type: TextPublication details: Readings, Mass. : Addison-Wesley Publishing Company, 1995.Edition: 3rd edDescription: x, 686 p. : ill. ; 23.5 cmISBN:- 0201539721 :
- 658.848 19
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658.848 G562 Global marketing management : cases and readings / | 658.848 G562 Global marketing management : cases and readings / | 658.848 G562 Global marketing management : cases and readings / | 658.848 G562 1995 Global marketing management : cases and readings / | 658.848 H236 Handbook of international direct marketing / | 658.848 H353g Global Marketing : perspectives and cases / | 658.848 I61 International Global Marketing:concepts and cases / |
Business
1997-04-09
International Business