Winning at new products : accelerating the process from idea to launch / Robert G. Cooper

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Material type: Text

TextPublication details: Reading, Mass. : Addison-Wesley Publishing Company, 1993.Edition: 2nd edDescription: xiii, 358 p. : ill. ; 23.5 cmISBN:

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Subject: Business

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Library, Independent University, Bangladesh (IUB) General Stacks	658.575 C778w (Browse shelf(Opens below))	1	Available		004648

Total holds: 0

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Previous	658.57 L425r Research for Development : a practical guide /	658.57 M469r Researching Business and Management /	658.57 M621r Research methodology in management /	658.575 C778w Winning at new products : accelerating the process from idea to launch /	658.575 D659m Managing the new product development process : cases and notes /	658.575 S462n New product development : managing and forecasting for strategic success /	658.7 C564i Introduction to Clothing Production Management /	Next

Bibliography : p. 341-351

Business

1997-04-10