Global marketing management / Massaki Kotabe, Kristiaan Helsen
Material type: TextPublication details: New York : John Wiley and Sons, Inc., 1998.Edition: 1st edDescription: xxii, 711 p. : ill. ; 24 cmISBN:- 0471592889 :
- 658.848 19
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) General Stacks | 658.848 K87g (Browse shelf(Opens below)) | 1 | Available | 007451 |
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658.848 K26m Multinational marketing management / | 658.848 K26m Multinational marketing management / | 658.848 K26p Principles of global marketing / | 658.848 K87g Global marketing management / | 658.848 M528i International and global marketing : concepts and cases / | 658.848 N425i Import\Export : how to get started in international trade / | 658.848 O58i International marketing : analysis and strategy / |
Includes index
Business
1998-12-30
International Business