Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook.
Material type:
TextPublication details: Philadelphia, PA : Kogan Page, 2011.Edition: 5th edDescription: xviii, 483 p. ; 25 cmISBN: - 9780749461935
- 0749461934
- 9780749461942
- 0749461942
- 658.802 22
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Library, Independent University, Bangladesh (IUB) Reference Stacks | Reference | 658.802 S656m 2011 (Browse shelf(Opens below)) | 01 | Not For Loan (Restricted Access) | 019997 |
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| 658.8 K87p 2014 Principles of marketing / | 658.8001 K87p Principles of Marketing / | 658.802 S526s 2010 Strategic marketing : text and cases the Indian perspective / | 658.802 S656m 2011 Marketing communications : integrating offline and online with social media / | 658.83 K9637m 2015 Marketing research : | Financial accounting, reporting, and analysis / a global outlook / | 658.83420973 H3931c 2010 Consumer behavior : building marketing strategy / | 658.85 C9989i 2013 International marketing / |
Includes index.
New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.
Media and Communication