Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.
Material type:
TextPublication details: London ; Philadelphia : Kogan Page, 2011.Edition: 2nd edDescription: xiv, 242 p. ; 22 cmISBN: - 9780749462994 (pbk.)
- 074946299X (pbk.)
- 9780749463007
- 0749463007
- 658.827 22
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Library, Independent University, Bangladesh (IUB) Reference Stacks | 658.827 H1494b 2011 (Browse shelf(Opens below)) | 01 | Not For Loan | 024354 |
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Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003.
Includes bibliographical references and index.
Marketing