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Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester.
Material type:
TextPublication details: St. Leonards, NSW : Allen & Unwin, 2010.Edition: 3rd edDescription: xii, 366 p. : ill. ; 23 cmISBN: - 9781741755992
- 659.1019 22
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Library, Independent University, Bangladesh (IUB) Reference Stacks | 659.1019 S9661a 2010 (Browse shelf(Opens below)) | 01 | Not For Loan | 024414 |
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"New revised international edition"--Cover.
Includes bibliographical references (p. 304-315) and index.