E-business & e-commerce management : strategy, implementation and practice / Dave Chaffey.
Material type:
TextPublication details: India : Dorling Kindersley India Pvt.Ltd., 2013.Edition: 5th edDescription: xxxi, 733 p. : col. ill., col. map ; 27 cmISBN: - 978933251117 (pbk.)
- E-business and e-commerce management
- 658.872 22
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Library, Independent University, Bangladesh (IUB) Reference Stacks | 658.872 C4334e 2013 (Browse shelf(Opens below)) | 01 | Not For Loan | 025748 |
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| 658.848 I61 The Oxford Handbook of International Business / | 658.85 C9989i 2013 International marketing / | 658.85 W436s 2009 Selling : building partnerships / | 658.872 C4334e 2013 E-business & e-commerce management : strategy, implementation and practice / | 658.872 K521d Digital marketing strategy : an integrated approach to online marketing / | 658.872 L367e 2002 E-commerce : business, technology, society / | 658.872 N5761c 2014 Creating new markets in the digital economy : value and worth / |
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
Computer Science and Engineering