International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.
Material type: TextPublication details: New York : McGraw-Hill Irwin, c2013.Edition: 17th edDescription: xxxiii, 638 p. : col. ill. ; 29 cmISBN:- 9781259253065 (alk. paper)
- 658.84 23
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) Reference Stacks | 658.84 C3579 2016 (Browse shelf(Opens below)) | 01 | Not For Loan | 025799 |
Total holds: 0
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658.83420973 H3931c 2010 Consumer behavior : building marketing strategy / | 658.8343 K17n 2012 The new strategic brand management : advanced insights and strategic thinking / | 658.84 A4541g 2013 Global marketing : contemporary theory, practice, and cases / | 658.84 C3579 2016 International marketing / | 658.84 C395i 2011 International marketing / | 658.84 C496e E-Business and E-Commerce Infrastructure:Technologies Supporting the E-Business Initiative / | 658.84 H889c Cases in Electronic Commerce / |
Includes indexes.
International Business