Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson.
Material type: TextPublication details: Boston : Houghton Mifflin, 2007.Edition: 4th ed., Completely updated and expanded edDescription: xii, 368 p. ; 23 cmISBN:- 9780618785919
- 0618785914
- 658.8 22
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) Reserve Shelf | 658.8 L6641g 2007 (Browse shelf(Opens below)) | 1 | Not For Loan | 025814 |
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658.8 G953m Marketing Management : strategies and programs / | 658.8 K87m Marketing management / | 658.8 K87m Marketing management : analysis, planning, implementation, and control / | 658.8 L6641g 2007 Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / | 658.8 M123e Essentials of marketing / | 658.8 M345 Marketing management handbook | 658.8 O58i International marketing : analysis and strategy / |
Includes bibliographical references (p. [343]-356) and index.
The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.
Marketing