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Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé.

By: Material type: TextTextPublication details: New York : Allworth Press, c2009.Edition: Updated and rev. edDescription: xxxiv, 325 p. : ill. ; 23 cmISBN:
  • 9781581156720
Subject(s): DDC classification:
  • 658.8/27 22
List(s) this item appears in: Marketing
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Library, Independent University, Bangladesh (IUB) Reserve Shelf 658.8/27 G574e 2009 (Browse shelf(Opens below)) 1 Not For Loan 025812
Total holds: 0

Includes bibliographical references and index.

Marketing