Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé.
Material type: TextPublication details: New York : Allworth Press, c2009.Edition: Updated and rev. edDescription: xxxiv, 325 p. : ill. ; 23 cmISBN:- 9781581156720
- 658.8/27 22
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Books | Library, Independent University, Bangladesh (IUB) Reserve Shelf | 658.8/27 G574e 2009 (Browse shelf(Opens below)) | 1 | Not For Loan | 025812 |
Total holds: 0
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658.5 H474o 2014 Operations management : sustainability and supply chain management / | 658.5 S847p Productions\operations management / | 658.72095492 M294 Manual of Office Procedure : purchase | 658.8/27 G574e 2009 Emotional branding : the new paradigm for connecting brands to people / | 658.8/3 C778m 2006 Marketing research / | 658.8/7-R813m 2004 Marketing channels : a management view / | 658.8 B783m Marketing / |
Includes bibliographical references and index.
Marketing