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The 6 Disciplines of Customer Experience : Outside in : the power of putting customers at the center of your business / Harley Manning, Kerry Bodine, Forrester Research.

By: Contributor(s): Material type: TextTextPublication details: Mumbai : Jaico Publishing House., 2019Description: ix, 260 p. : ill. ; 24 cmISBN:
  • 9789387944749
Subject(s): DDC classification:
  • 658.812 23
Contents:
You need your customers more than they need you -- Customer experience means billions to business -- The customer experience ecosystem -- From bumper sticker to business discipline -- Strategy -- Customer understanding -- Design -- Measurement -- Governance -- Culture -- The natural path to customer experience maturity -- The rise of the chief customer officer -- The customer experience race is on.
List(s) this item appears in: Leadership
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"New Harvest Books."

Includes bibliographical references and indexes.

You need your customers more than they need you -- Customer experience means billions to business -- The customer experience ecosystem -- From bumper sticker to business discipline -- Strategy -- Customer understanding -- Design -- Measurement -- Governance -- Culture -- The natural path to customer experience maturity -- The rise of the chief customer officer -- The customer experience race is on.