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Advertising : principles and practice / William Wells, John Burnett, Sandra

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Material type: Text

TextPublication details: Singapore : Pearson, 2003.Edition: 6thDescription: xxxii,599p : ill ; 26cmISBN:

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DDC classification:

Subject: Business

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library, Independent University, Bangladesh (IUB) Reference Stacks	659.1 W456a (Browse shelf(Opens below))	1	Not For Loan	014858
Books	Library, Independent University, Bangladesh (IUB) General Stacks	659.1 W456a (Browse shelf(Opens below))	2	Available	017231
Books	Library, Independent University, Bangladesh (IUB) General Stacks	659.1 W456a (Browse shelf(Opens below))	3	Available	017708

Total holds: 0

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Previous	659.1 M817a Advertising worldwide : concepts, theories and practice of international, multinational and global advertising /	659.1 N532 The New world of advertising	659.1 R961k Kleppner's advertising procedure /	659.1 W456a Advertising : principles and practice /	659.1 W456a Advertising : principles and practice /	659.101 W496p. Promotional culture : advertising, ideology and symbolic expression /	659.103 W642n NTC'S Dictionary of Advertising /	Next

Business

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