Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins.
Material type:
TextPublication details: Oakland: Berrett-Koehler Publishers, Inc, 2019Edition: Second EditionDescription: xiv,150 pages ; 22 cmISBN: - 9781523099986
- 658.827 23 W334h
- BUS043000 | BUS048000 | BUS043060
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Library, Independent University, Bangladesh (IUB) Reference Stacks | 658.827 W334h (Browse shelf(Opens below)) | 2019 | 01 | Not For Loan | 028635 |
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| 658.827 D912p Principles of Advertising and IMC / | 658.827 H1494b 2011 Brand failures : the truth about the 100 biggest branding mistakes of all time / | 658.827 K845b 2010 Brand society : how brands transform management and lifestyle / | 658.827 W334h Hello, my name is awesome : how to create brand names that stick / | 658.83 C777m Marketing Research / | 658.83 K55m Market research : an applied approach / | 658.83 K9637m 2015 Marketing research : | Financial accounting, reporting, and analysis / a global outlook / |
Revised edition of the author's Hello, my name is awesome, [2014]
Includes bibliographical references and index.
"The ultimate guide to naming your product or business has been updated throughout with three times as many resources as before, updated and new stories (of both hits and flops), and an entirely new chapter about nailing the perfect tagline. Too many new companies and products have names that look like the results of a drunken Scrabble
"The ultimate guide to naming your product or business returns with three times as many resources as before, updated and new stories (of both hits and flops), and an entirely new chapter about nailing the perfect tag line"--
School of Business and Entrepreneurship Marketing Reference Stacks