Co-Branding : the science of Alliance / edited by Tom Blackett, Bob Boad
Material type: TextPublication details: London : Macmillan Press Limited, 1999.Edition: 1st edDescription: xviii, 142 p. : ill. ; 24 cmISBN:- 0333760891 :
- 658.827 19
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Books | Library, Independent University, Bangladesh (IUB) General Stacks | 658.827 C552 (Browse shelf(Opens below)) | 1 | Checked out to Zakia Binte Jamal (3406) | 01/11/2018 | 012314 |
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658.82 D672p Promotion : analysis, creativity, and strategy / | 658.82 H432s Successful sponsorship / | 658.827 B819 Brands : visions and values / | 658.827 C552 Co-Branding : the science of Alliance / | 658.827 E46s 2007 Strategic brand management / | 658.827 J77w What's in a Name? : advertising and the concept of brands / | 658.827 K2919s 2013 Strategic brand management : building, measuring, and managing brand equity / |
Includes index and bibliographical references
Business
2001-01-04
General Management